When you see premium coffee shops on every major street corner, it's hard to think of a time when they weren't so prevalent. In 1975, Frank O'Dea took a lot of risk in trying to create a new premium coffee industry in Canada. He started a chain of Second Cup stores, and was able to create an internationally successful franchise, with stores in 13 countries.
In the mid-80s, he started his second successful industry, despite all the nay-sayers, with Pro-Shred, a paper shredding company.
He's now embarking on a new venture: creating the social housing industry in Brazil. You know what? If I were a betting man, I would say his chances are pretty darn good.
This guy knows what it takes to create a new industry, and he shares some advice at Fast Company magazine: http://bit.ly/dkCeVU
Meanwhile, you can listen to the full interview I conducted with him at: http://www.streethockeymillionaire.com/frankodea.htm.
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