Frank O'Dea Speaks With James Allan

On Thursday, I spoke with Frank O'Dea, founder of Second Cup and Pro-Shred. Both industries were essentially created from scratch. So Frank knows what it takes to create a new industry in a country, and is currently looking for investors to help him create a social housing industry in Brazil.

Frank follows a personal philosophy of Hope Vision Action. While these three things are not the only things required for business success, Frank argues they are essential ingredients of any business. Furthermore, Frank believes that hope can spread throughout an organization if the company's mission and vision statements are done properly.

The interview was recorded, and it will be released when the full blog is posted on Fast Company's Visionary Leader Series next week. Watch for what Frank has to say about innovation, leadership and the two mandatory ingredients to create a new industry.

Resort Marketing

Resort and luxury hotel owners may believe that if you build it, they will come. This is only true until the competition comes, markets their resorts aggressively, and steals your competitors.

I've added a video on youtube which shows the story of a man named Roger who fell into the trap. When the competition wore him down, he moved to a new location. The competition followed, and again Roger had to consider fight or flight.

Check out the video at: http://www.youtube.com/watch?v=9Gwht1jHT1o

Comments are appreciated.