Resort and luxury hotel owners may believe that if you build it, they will come. This is only true until the competition comes, markets their resorts aggressively, and steals your competitors.
I've added a video on youtube which shows the story of a man named Roger who fell into the trap. When the competition wore him down, he moved to a new location. The competition followed, and again Roger had to consider fight or flight.
Check out the video at: http://www.youtube.com/watch?v=9Gwht1jHT1o
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Marketing in hospitality industry always was and still is about catching the interest of people. It belongs among a specific kind of services that people just cannot "try on" in advance. Customers or guests do their decision mostly according to the information they get about the service they are buying. That´s why content marketing is getting more and more important also for hoteliers as it is a great opportunity to catch the interest of any future guest.online hotel marketing is the easiest way to get your bookings in advance for your vaccation.Lights on Digital the industry’s leading hotel digital technology that has been chosen to assist in developing and implementing the next iteration for Hotel's digital marketing strategy and to provide innovative technology solutions to grow the hotel's direct online revenues and reservations.
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